Tips for Creating Interesting Marketing Content

In the modern business world, creating attractive marketing content is absolutely necessary if you want to make progress in your business. Through interesting marketing content , you will be able to create strong relationships with customers.

Plus that at this time, almost all marketing activities are focused on digital marketing, which means focusing on the content displayed.

The Content Marketing Institute defines the practice as “a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to appeal to its intended target market.

To successfully attract the attention of the target market, the content created must try to make promotional content made attractively according to the needs and desires of the target market.

If the content you are currently creating has not been successful in attracting the target market, then here are some tips that can be used in creating interesting content:

Create Quality and Trending Content

To create quality content, one thing you need to know is what is trending on the Google search engine.

To find this out, you can find out through Google Trends .

Try to access trends.google.com , and see what's being talked about right now.

After you know the trend of the topic that is being discussed by the community, the next step is to choose and adjust the trend that fits your business.

Start to apply the existing trends into the content that will be created.

For example: if the current trend is talking about the latest fidget spinner toys while your business sells electronic gadgets, then your marketing content can be in the form of articles about gadgets and fidget spinner games .

The two things that are still connected will attract the interest of your target market to read the content created.

The content you create will definitely be more relevant than if you create content without trend research.

Content Should Define Your Audience

Without knowing who your target audience is, what they need, and where they usually gather it will be impossible for you to have the opportunity to create content that truly educates, entertains, and changes the audience's mindset.

Make sure the content you create must be able to define your target audience .

Find out more about the geographic location, occupation, income and characteristics of each audience.

Position yourself as the audience and begin to understand the motivations they have.

For example: if your business sells gadgets, and your target audience is people aged 14-40 years who are aware of technology, then the content created must reflect current technological advances.

Your marketing content must contain the latest technology information, and the functions of the gadgets being sold.

Through content marketing like this, the interest of the audience will definitely increase.

Repurpose Your Content

You may think that every content created must be original content. This is certainly true, but sometimes repurposed content that has been created before can also be interesting.

You can re-display old information that has previously been displayed in a different way, but contains the same information.

Repurpose content will save you a lot of time, but in terms of results it will still be able to attract your audience of course.

Promote and Distribute Content

According to a 2014 study from Altimeter, 53% of business owners know a content strategy is needed, but only 26% actually execute it.

Your job, of course, doesn't stop when you manage to create great content. Once the content has been created, the next step is to distribute it.

Content distribution can be done through social media , websites , blogs , and other promotional channels.

Make sure you distribute content that is created regularly to get more audience.

Set Goal

Of all the business owners who were asked what to expect from content marketing, 9 out of 10 would definitely say, “an increase in sales.”

However, did you know that the creation of attractive marketing content must be done periodically and gradually before reaching the final result in the form of increased sales?

When you first try to make any existing marketing content more attractive, you will only get more of your target audience to see your business.

More people know what you do, and who you are.

Example: When in the early stages you will target to make it normal, it will be introductions to the business, company profile , and others.

As soon as brand awareness has been achieved, you may start setting goals to increase sales, so here the content created is in the form of promos, and so on.

Determining the goal will determine the direction of the marketing content that is created.

Well, as soon as you succeed in creating interesting marketing content, many audiences will appear who can become potential target consumers for you.

Your ultimate goal of increasing sales will be the benchmark in the success of your content marketing.

However, before this happens, make sure you and the business resources you have are sufficient.

For example: If you sell gadgets, then make sure when there is an increase in sales, you have an adequate supply of goods.

Apply the ATM principle

What is meant by the ATM principle is Observe, Imitate, Modify.

If you run out of ideas, don't know what content to create, or are bored with the same content, don't forget to apply the ATM principle.

What needs to be considered in this case, especially in "Imitation" is not copying someone's idea exactly.

What you need to emulate is the rationale.

How can a  content creator  create such cool content?

How can they create  impactful content,  which is able to invite many comments and  likes  on  social media ?

Trial and error  in content creation is common.

Come on, create content that is right for  your online business  .

Consistency is key

Content creation can actually not only take the form of  hard selling  , but  also soft selling .

Well, in finding the right content, consistency is an important key that needs to be done.

Because consistency will make the audience get to know your business products easily.

On the other hand, consistency will also give you its own characteristics.