10+ Types of Digital Marketing Tools You Must Master

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Want to become a more expert digital marketer? In addition to having skills in digital marketing, of course, you also have to have the expertise to operate digital marketing tools. If you are currently learning digital marketing, here are some recommendations for digital marketing tools that are very useful for your career development.

1. Google Analytics

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As a digital marketer, you are certainly used to interacting, monitoring and analyzing the development of a website or blog. In this case, visits (traffic) and visitor conversions are two important things to know.

Well, one tool that can help you get that data is Google Analytics. You can study intensively and become a Digital Marketing Specialist by taking Google Academy courses. The online course organized by Google is aimed at beginners, intermediates, and those who are already specialists in digital marketing.

2. Google Ads

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For online businesses and Digital Marketer Experts, being number one on search engines or the first page on Google is the main goal. That's why, we use Search Engine Marketing (SEM) to be able to win the competition in search engines.

Google Ad allows advertisers to bid on certain keywords that are suitable for their business with the aim that these ads can appear in Google search results.

Not only that, there are also several other advertising products such as the Google Display Network, Shopping, and Video. Similar to Google Academy, you can also independently learn everything about Google Ads through the Google Ads Help page.

3. Facebook Ads

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No less important than search engines, social media is also a major concern for Digital Marketer Experts. For this reason, digital marketing tools in the social media field are also important.

One of the features of Facebook ads, namely Facebook Ads, is loved by many digital marketers. With Facebook Ads will allow us to target the audience (audience) on Facebook that fits the criteria of the target market.

Audience targeting can be selected based on demographics, location, interests, and behaviors. Amazingly, Facebook Ads also allows us to advertise with their partner platforms such as Instagram and other Facebook Disply Networks.

4. Twitter Ads

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This advertising feature offers several options such as promoted Tweets, Promoted Accounts, and Promoted Trends. In addition, Twitter also offers advertisements in the format of website cards which are used to bring visitors to the website from Twitter and also invites to download applications.

Although the audience on Twitter is not as much as on Facebook and Instagram, but for some of the target market, Twitter can be an exclusive and appropriate choice in terms of online promotion.

5. Hootsuite

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As a digital marketer expert, you are certainly used to paying attention to all your business or client activities through social media. Especially if your business has an account on several platforms such as Facebook, Twitter, Instagram, Youtube.

With several social media channels that we have, of course we need a centralized social media management platform. With Hootsuite, you can manage all these channels on one platform.

6. Mailchimp

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There are other digital marketing tools that you shouldn't miss, namely email marketing tools like Mailchimp. You can attract new customers and build good relationships with your customers.

Mailchimp is the most widely used email marketing tool for digital marketers. By using Mailchimp, you can send hundreds to thousands of emails automatically even at no cost or for free.

7. Ahrefs

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Ahrefs is a good digital marketing tool for you to learn, especially for SEO and SEM. Through Ahrefs you can learn almost everything about your business competitors through the Ahrefs site explore.

Through Ahrefs you can learn where your competitor's traffic is coming from, the ranking of the site to the backlinks that lead people to the site.

You can also use the content explorer feature to see what types of content are being shared the most on the site.

8. Google Search Console

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Google Search Console is a service that Google offers to help you maintain, and troubleshoot your site's presence on the Google search engine.

The features offered are viewing traffic data for your site. This tool will also notify you if Google finds problems with indexing, spam, or other problems on the site.

9. Slack

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Slack is basically a communication tool. It is often used in companies as a liaison between employees. It can make communication between employees more focused without any distraction.

Apparently, Slack can also be used as a tool for digital marketing. By using Slack, you can focus on marketing your product without being distracted by other things. You can also form groups according to your product.

Not only that, Slack is also integrated with other tools, such as Analytics and A/B. Slack can make your digital marketing process stronger.

Regarding the price, it depends on the size of your company. The price is free for small and medium-sized companies, but it also has special prices for large companies.

10. Trello

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Trello is a digital marketing tool that is widely used in companies. It becomes a tool in terms of content organization that will be used in the digital marketing process.

With Trello, you can determine when your content goes up on the website. Not only that, you can also brainstorm online about the content you create, even if your co-workers are not in the office.

With Trello, you can also determine the deadline for content creation, as well as who is involved in the assignment. Regarding the price, Trello has a price range from free to 20.83 dollars

11. Proof

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Proof is also one of the digital marketing tools that are often used today. It can help to boost the performance of the site you have.

Not only that, Proof can also see who viewed your uploads, and provide reviews and videos that match the customers who are viewing your uploads.

There are two features that make Proof worth using. These features are Live Visitor Count and Hot Streak.

With this, you can boost the marketing of your product, by letting people see your product in its entirety. People can also see how they react to each other's products.

Regarding the price, Proof has a relatively affordable price. You have to pay 24 dollars per month to use Proof.

12. Yoast

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Yoast is a tool that is also a plugin for Gutenberg and WordPress. From there, it can be seen that Yoast has a function to optimize every written content you create.

Yoast also helps you choose good content, focus keywords, and helps you see the URLs of the best content available. This plugin will also evaluate the readability of your content and give you a Flesch Reading Ease score.

With this function, Yoast can be used for digital marketing tools. The price is free, but if you really want to monitor a site, then the price is according to how many sites you want to monitor.

Conclusion

Choose according to your field and needs so that you can help optimally