10+ Types of Most Effective Marketing Strategies and Examples

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Each strategy has different advantages. Therefore, there are various types of marketing strategies that you need to know well to be more effective when applied to business.

What is a marketing strategy?

Before knowing the various marketing strategies further, you need to know the definition of a marketing strategy or often also called a marketing strategy.

Marketing strategy is the overall effort of a business to reach target customers who are considered prospective, then turn them into regular customers for the services or products of a business.

Marketing strategy vs marketing plan

In addition to marketing strategy or marketing strategy, you can also find the term marketing plan. What's the difference? The marketing plan is part of the marketing strategy which includes detailed marketing activity documents and contains a schedule of marketing initiatives to be implemented.

Ideally, the marketing strategy should be long term compared to the marketing plan. This is because the marketing strategy includes the big picture of the message to be conveyed, while the marketing plan describes the details of the need to carry out the existing strategy.

In order to be able to choose the most effective marketing strategy, companies must look at the most important aspects that support their business. Certain products may need to be marketed in a conventional way, but there are also products that are more effective when promoted digitally.

The 12 most effective types of marketing strategies

Here are some types of marketing strategies that are often used :

1. Paid advertising

In paid advertising, the company pays the ad space provider to display its products in that space. The price paid is usually determined through negotiations between the marketer and the ad space provider.

Paid advertising consists of several categories, including display or banner ads, pay-per-impression (PPI), and pay-per-click (PPC). This method is very effective for companies that want to show their name to a large audience.

2. Transactional marketing

One of the biggest challenges even the biggest companies face is meeting sales targets. However, the existence of a transactional marketing strategy turned out to be quite effective in overcoming this problem.

Companies that use this strategy are able to attract consumers through shopping coupons, discounts, promotions, and big events. Finally, consumers are interested in buying more of the products offered.

3. Social media marketing

Currently, more than 2.8 billion people actively use social media. Social media marketing is also easy to use, cost effective, and can target multiple targets so that this strategy can be applied by various companies.

Social media marketing focuses on using social networking sites or applications such as Facebook, Instagram, and the like. Given the wide scope, companies can build a brand in no time.

4. Interactive marketing

Interactive marketing strategy involves the participation of consumers in the marketing process itself. For example, companies may include consumer names or other customizations on limited edition products.

This method allows consumers to get the latest information about a product or service. That way, consumer demand for these products or services will increase.

5. Content marketing

The next type of marketing strategy is content marketing. This strategy focuses on creating and distributing valuable, relevant and consistent content to attract consumers.

Instead of making a direct offer, the company actually provides the information consumers need so that they are interested in a product.

Marketing through content can be applied by small and large companies. So that the content created is of high quality and able to attract consumer interest, companies must have competent content creators.

6. Search Engine Optimization (SEO)

SEO is the process of getting traffic from organic, editorial, or free search results on search engines. This strategy is closely related to content marketing, it even helps determine whether a content can be said to be of high quality.

Content that meets SEO will occupy the top position in search results.

If the content increases rapidly, the company will get high traffic. This can increase brand awareness so that the number of consumers also increases.

7. Earned media (public relations)

Earned media are publications that can be obtained in various ways that tend to be easy, such as; social media testimonials, word of mouth or what can be called word of mouth, talking about products on television or radio, and so on.

What you need to underline, earned media is media that is obtained for free or organically. Therefore, earned media can also be referred to as “free media”.

8. Inbound marketing

Inbound marketing is a business strategy to attract consumers by creating valuable content and customized experiences for consumers.

The method of inbound marketing is to develop a business by building long-term good relationships with consumers, potential customers and customers. Thus, a product and service will continue to be with consumers in their every journey.

For an inbound marketing strategy, the message conveyed to consumers is very important because it must be relevant and appropriate. Unlike marketing strategies that tend to be boring and annoying to consumers.

9. Telemarketing

This type of marketing strategy may already be familiar to you, even though marketing by means of telemarketing is still considered effective by some companies.

This marketing uses a direct marketing method in which a salesperson offers a product or service by telephone or web conference according to an agreement with a prospective customer.

An example of a telemarketing marketing strategy is offering a credit card to customers, or when a telemarketer of a telecommunications company offers a postpaid simcard card service.

8. Email Marketing

Email marketing is a procedure carried out by marketers to achieve marketing goals by sending email advertising to several customers or audiences who are the target business.

Although fairly effective, but you must pay attention to the right strategy in doing email marketing. The reason is, with unattractive titles and content, as well as sending too often, your marketing email will not be opened, spammed or even deleted by the target audience.

Various kinds of email marketing are commonly used in marketing strategies such as email newsletters, email press releases, and transactional emails.

11. Referral program

Maybe you have often heard of this marketing strategy or have used it. The referral program is a strategy that really requires the role of consumers and potential customers. That is, by encouraging them to tell people around them about a particular product or service.

Many large companies have successfully applied this marketing strategy, such as the accommodation rental company, Airbnb. This startup has succeeded in increasing the number of bookings by 25% and continues to increase by 300% in the 2.0 application version.

12. Conversational marketing

As the name suggests, conversational marketing is a marketing strategy that relies on conversation. Conversations take place in real time through various media such as chatbots or live chat.

With this strategy, consumers or potential customers can directly get the information they want, ask questions and make transactions quickly.

Conversational marketing will be very effective, especially for B2C businesses, because it will improve the quality of a business's customer service and can also keep consumers in the purchasing line.

Marketing strategies are useful for simplifying the process of promoting products and services. The company can also get target consumers quickly to support business growth in the future.

A company can choose more than one type of marketing strategy as long as all these strategies work synergistically.

13. Direct Selling

In addition to using online marketing, there are also types of product marketing strategies that are carried out directly. Where the seller will sell their products directly to consumers. The way you can meet your potential customers directly.

As a marketer, you can visit the homes of the consumers you have targeted. Offering goods is done by relying on persuasive abilities.

The advantage of doing this type of marketing strategy is that the capital spent is not too large. But the drawback is that marketers or marketers will be more tired because they continue to run to sell or offer each of these products.

14. Time Limit

When shopping online, of course, impulsive decisions always dominate consumers. So that's why many online stores use a time limit so that customers make purchases right away.

Usually doing this time limit strategy is used by business people in carrying out certain discounts or celebrations. In addition, the type of discount that is carried out also uses different time limits according to your wishes as the owner of the product. Usually the limitation is done in a matter of a few minutes or hours.

Conclusion

By considering brand awareness, companies must ensure that their products and services are in accordance with the type of marketing strategy chosen.

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